All of us, fomenting a quiet rebellion of ideas from our outpost at historic 81 Mosher Street, on the campus of the Maryland Institute College of Art. At the epicenter of research and design, we help mission-powered brands in Baltimore and beyond find their truth and tell it with conviction. At idfive, we get at the emotional truths that make us human and motivate us to take action. But we don't leave this to chance. We use deep research, user experience, and lean creative principles to keep us focused, adaptable, and unafraid.
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Heart and hustle. That's the nature - and strength - of our team. From research to strategy to creative, we love what we do, and we love working together to do it. No one here is just their title. Because everyone here does what it takes to get the job done right. It's how we make a difference for partners who make a difference.
We're all for intuition and raw talent, but intangibles only go so far. To develop data-driven strategies that amplify our partners' impact, we embrace research and testing. It's called informed design, and it's the difference between providing ideas that simply look good and solutions that work. We're committed to the audience, to each other, to our partners, and to the work - in that order. We manage our partners' resources efficiently and responsibly, ensuring every dollar they spend gets them closer to their goal.
Our publications condense decades of experience, proven strategies, and fresh ideas into informative, practical ideas you can use as soon as you read them. Calling this a "second edition" doesn't do it justice. We've packed dozens of new winning strategies for higher ed marketers into this new volume. Read it and take your university's marketing to the next level.
We're committed to working with brands that support the underrepresented and ignored in society - from education and health to public policy and business. One action, one voice at a time, can become a force against the systemic racism, injustice, and inequality that has suppressed Black and Non-Black people of color, the LGBTQ+ community, and other historically marginalized populations.
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Bill Lakenan
Mar 31, 2018
