Planning a strategic advertising campaign will take time, but the effort is well worth the investment. Once the strategy is developed, it will decrease the amount of time you spend on follow-up. When you have more time to sell, sales will increase. Make advertising and the right message "the other salesperson" on your team. With every campaign we gain insight that spins a web of communication options for your customer. From their reactions and responses to your brand, it will ultimately be their choice as to the most effective and successful channels they are communicated with.
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Over 20 years ago we launched our advertising agency during what was an economically challenging time in Nashville, TN. We worked primarily in the music and publishing industries until we moved to downtown Murfreesboro. It was then that we began focusing on helping small to medium-sized businesses develop their branding and messaging strategies as well as their creative advertising campaigns. As entrepreneurs, we understood first-hand what it meant to get a business off the ground, make a payroll and grow a business.
We have provided their primary creative advertising concepts for several years and were asked to develop this comprehensive and community wide campaign. Confidence, clarity and goodwill were at the center of the messaging and imaging for this year long campaign. In addition to developing the initial creative, we also managed the campaign's consistency so that effective branding was achieved.
The foundation of every successful advertising campaign is an effective corporate brand. Most understand corporate identity as a logo, but successful branding much more than just a logo. A compelling branding campaign utilizes shape, color, positioning, style and just the right amount of storytelling.
Our creative team has 40+ years of experience in designing print materials that get noticed and generate results. While we've won a few Addy Awards our reward is seeing a clients campaign exceed their expectations. From creative concept, graphic design, print design, copy-writing, choosing photography and illustrations, and to the final printing-Navigation provides innovation and quality every step of the way. While print advertising is often seen as traditional advertising it is still very effective.
Reviews (10)
Christine Hoffman
Mar 23, 2021
I have been working with Navigation since I opened my Direct Primary Care practice in 2017. It was a new concept in medical care in the Murfreesboro area and Christian and his team were very helpful. They helped me with my website, logo, branding and so much more. They have supplied me great suggestions and are very quick to respond to any questions or issues I have had. I HIGHLY recommend them!
Jim Smith
Jan 03, 2021
I have been the Marketing Manager for Adams Drugs in Montgomery, Alabama for almost ten years and I have relied on Navigation Advertising to keep our Website looking good and performing well. Each time I want to make a change or addition to the website, Christian and his staff get it done very quickly. Navigation's work on our website was very instrumental in Adams Drugs winning Retailer of the Year for 2019 in the State of Alabama. Thank you Navigation for a job well done!
Douglas Croft
Nov 03, 2020
I've worked with several video production companies in my career. A couple of my projects have even won national awards. In short order, I could quickly determine that Navigation was at the professional level that I was seeking for my most recent special project. Indeed, they delivered. Quality production, incredible editing, professional delivery. Bottom line: they nailed the concept and we couldn't be happier.
Bill Taylor
Oct 19, 2020
V. Lynn Briley
Jul 09, 2020
Yomi Faparusi
Dec 27, 2017
Navigation Advertising is ahead of the curve with innovative ways of meeting the goals of their clients. The team is very courteous and always carries the customer along. I will definitely use Navigation anytime I need to get the word out there and I have shared my wonderful experience with all those in my network.
Joseph Weir
Nov 11, 2017
In early 2017, my office hired Navigation to become our full-service advertising agency. From branding concepts to technical marketing campaigns, they've delivered on all fronts. They're constantly working on our business and genuinely care about delivering results. Marketing concepts and mediums are ever-evolving, so it's nice to know we have a skilled and customer-focused partner to help us navigate the terrain.
Danny Brewer
Feb 05, 2017
Navigation has helped our business tremendously by serving our advertising needs. The production of our commercials has been top notch and they have done an excellent job of creating an on-line presence for us. Innovative and caring are two words that immediately come to mind when I think Navigation.
John Cacciapaglia
Jan 04, 2017
Navigation Advertising has been a great choice for RCV Performance. They have done great work with branding to our niche market. Helping us plan and choose cost effective event planning as well as raising customer awareness through social media has been the kind of targeted marketing we have needed.
Ronnie Bone
Dec 30, 2016
Navigation has worked with our team for several years. Their creativity, leadership, direction has helped our business grow significantly as well as save advertising dollars that were deemed as wasteful with other sources. Christian and his team are always on board to help, talk, walk through avenues of keyword, social media, direct marketing, branding with us to make our service stand out above our competition. Job WELL DONE.
