Marketing has moved from traditional print and snail mail to Interactive Digital Marketing, where consumers and prospects control the sales process, email rules the day, and social media allows other to sing your praises and expose your warts. The one constant today is that nothing is constant. Xcellimark can help you overcome your challenges by training you to be a world-class Digital Marketing Professional using the HubSpot CRM. Or you can hire us to be a member of your marketing team to create and implement successful Digital Marketing campaigns for you.
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Scott's experience spans over 30 years in management, marketing, sales, and operations for technology companies such as AT&T, BellSouth, iXL, and eSchool Solutions. Scott is the former Chief Operating Officer for eSchool Solutions, a leading administrative software provider for the North American education market.
Launching a collection of digital marketing tactics, efforts and campaigns without first creating an overall initial digital strategy, is a sure way to waste time and money. Your challenges, roadblocks, and weaknesses that might hold you back from getting your desired results. Your buyer personas and their decision-making journey to purchasing your products or services.
Attract your ideal clients to your company by creating and publishing the type of content that is in line with what they are interested in. Inbound marketing helps to peak the interest of your ideal prospects and guides them through a sales path that is tailored to their needs. As you can see from the graphic above, inbound marketing starts with building awareness to help attract your ideal prospects. From there you move them through very specific "lead nurturing" paths in order to convert them from a prospect to a lead.
In today's ever-changing search and social media environment, content marketing, such as blog articles, news articles, white papers, case studies, press releases, emails, etc., is the key to helping grow your business. And it is absolutely critical to get your content in front of your target audience through their preferred channels.
Reviews (8)
Luigi Wewege
Jun 16, 2021
Leslie Skinner
Apr 25, 2021
Jeffrey Abrams
Dec 31, 2020
Abrams & Krochak has had the pleasure of working with Xcellimark since 2011. Although we are situated in Toronto, Canada and Xcellimark is situated in Orlando, Florida, distance has never been an issue. Through electronic communication, Xcellimark has been and continues to be responsive to all of our online marketing needs. "No" and "why" are not words that one hears when dealing with Xcellimark. Rather, the word "how" is often used as Xcellimark continually strives to find ways how they can help us achieve our goals. Professional, reliable, personable and trustworthy all describe the staff at Xcellimark and, as we approach our first decade of working with them, we look forward to more decades to come!
Lizz Holmes
Jun 01, 2020
Our firm's professionals have varying degrees of HubSpot expertise. We discovered Xcellimark through their HUG meetings and reached out. From the first minute, it was obvious that their training services went far beyond the traditional onboarding and basic training capabilities HubSpot Academy provides. Their intimate knowledge revealed capabilities of which we were previously unaware.
Their communications skills during training made it easier for all levels to learn this robust technology platform. We were so impressed with our initial training that we will be adding additional sessions.
Their communications skills during training made it easier for all levels to learn this robust technology platform. We were so impressed with our initial training that we will be adding additional sessions.
Deborah Domroski
May 24, 2020
We very much enjoy working the Xcellimark team. They have always provided very personalized assistance. They do not use a 'one-size fits all' approach. Instead, they take time to learn about your business and provide guidance based on your skill level and what makes sense for your industry. I highly recommend Xcellimark for your digital marketing needs.
Anthony Price
Apr 18, 2020
We are a small non-profit organization and working with Xcellimark has been one of our best investments. They took the time to understand the needs of our organization and the communities we serve. Based on that information, they provided a combined website and donor management platform that has significantly reduced our workload and given us more time to focus on the people we help.
They continue to help our organization with training, building new pages, make changes and answer any questions we have. We talked to multiple web development companies and none of them could give us the capabilities, experience and professionalism that Xcellimark provided.
They continue to help our organization with training, building new pages, make changes and answer any questions we have. We talked to multiple web development companies and none of them could give us the capabilities, experience and professionalism that Xcellimark provided.
Allison Sodha
Feb 24, 2020
David M.
Feb 18, 2013
This place does web sites like nobody else! Check their list of clients to know this isn't a guy in his living room designing sites using iWeb. I have used Xcellimark for a few years and their service is way above expectation. They know how to make you known to the web, not just how to deliver a fantastic web site. If you have a business and need exposure, give them a call!
