KP Direction

The use of Information Technology within a company works best when it is a strategic part of a corporate business plan. KP Direction can help with these plans, and on a day to day basis as required. Together we identify your business strategy and make sure that your IT infrastructure will meet that strategy.

First, we discover what your potential customers need and how those needs can be met, what is the best way for them to access a product or service, and who your competitors are. We identify the best design for your product or service so that the client will buy from you, and work with you to give it a name and a brand.

Sometimes a business need involves writing a program that will accomplish a task quickly and efficiently. Applications, database management, and other software support are solutions that will help your maintain your business rules and help it grow. Software support comes with many faces. You may need a new application to keep track of clients that have ordered and that haven't ordered in the last while.

Before we begin designing graphics for you, we take the time necessary to discover your business objectives, target audience and what you like. KP Direction will work closely with you to make sure that we completely understand the verbal and non-verbal communications of your business. It is our responsibility to use and arrange graphic elements such as photos, illustrations, shapes, type, color, and textures on different types of media to provide you with what you envision.There are many other forms of graphic design.

Your company has an identity. That identity comes from you, your products and services, and the market. It's important that you control your company's identity through the strategic use of branding. KP Direction will go much further than simply producing a logo (unless that is all you need, of course!).