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Since the web exploded onto the scene its importance has grown exponentially year to year. For many people, it is now the first place they turn when they want to research. There are many talented, professional creative people that can design a website for your business, but if your site does not connect to your marketing strategy it will have little value to your bottom line. It might bring you a tax deduction at the end of the year but not help you develop new business leads.
A dynamic blog will keep your site active and changing, which is beneficial in search engine placement. Interesting blog posts attract traffic themselves, and they also encourage links (another search engine plus). Creating an interconnected group of followers/fans via any of the social sites (Facebook, FriendFeed, etc.) encourages loyalty and a deeper connection with your brand.
Every business owner's goal should be to increase web traffic to their company website. Google, the most prominent player in the search engine market, is at the top of the priority list but Yahoo and Bing (the revamped Microsoft search engine) should not be overlooked. Google was not the first search engine, but it has become the most relevant because of the way it processes and provides information to searchers. It automatically looks for sites that are not just receiving a lot of traffic, but also sites that are linked on many other sites.
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Bavaria Edelweiss
Apr 20, 2023