That initial outlay has to conform to the cash flow and financial health of the business. The intention may be to increase gross sales by $100,000 but to measure affordability the result must occur within a determined time frame. Follow campaign activity with Analytics to measure traffic, Heatmap to analyze visitor interests and conversion rate to evaluate results.
Suzanne V. — After years of working with Silk Shorts I continue to be impressed with their work and especially their customer service